Squatters Celebrates 30 Years by Giving Back
Salt Lake City’s craft brewing revival OG, Squatters, was founded by avid home brewers Peter Cole and Jeff Polychronis in 1989. The pair developed their brewpub model after visiting over 40 microbreweries in the US to gather inspiration. Tough work, right? Immediately popular, Squatters has been a cornerstone of the booming SLC brewpub scene ever since.
In thanks to the ever-supportive Utah beer community, Squatters started the Throwback Giveback initiative, re-launching three original 1989 brews (City Creek Pale Ale, Hop Head Red, and Beehive Lager) and donating proceeds (already topping $8,000) to area nonprofits the Fourth Street Clinic, Alliance House, and Utah Pride Center, respectively. Of note: The retro-beer initiative has already run its course for City Creek Pale Ale and Hop Head Red, but Beehive Lager fans can heft pints for a cause beginning June 1.
“The company that Jeff Polychronis and Peter Cole created 30 years ago was based on giving back to the community,” says COO Doug Hofeling. “They had no way to know if it would work, let alone last for three decades, but it did.”
The 30th anniversary beer festival and celebration on September 8 takes place outdoors, just east of Squatters Pub Brewery in Salt Lake City, from 12 p.m. to 5 p.m.