WHAT: "Romance meets sexy meets California dreamer." Sound like your style? Then designer Rita Vinieris just may have the gown for you in her Alyne Bridal Spring 2017 collection (pictured above and below). Shop her fresh, modern designs and classic silhouettes during a trunk show at newly opened Bitsy Bridal; the big-day boutique just swung open its door this month.

Owner Pam Hlaing describes the Alyne collection as "high fashion gowns at very reasonable prices." She says her jaw dropped when she first saw the line at New York Bridal Week, and she had to bring the gowns back to Utah. See these beauties for yourself and score 10% off the purchase of an Alyne gown during the event.

WHERE: 2005 East 2700 South, Suite A2, Salt Lake City

WHEN: July 21 through July 31

Photos courtesy of Alyne Bridal