WHAT: Forget Black Friday sales—for brides-to-be this holiday season, the sale you need to wake up early for is Gateway Bridal's annual White Friday Sale the day after Thanksgiving. Set your alarm and arrive early to shop wedding gowns starting at $99. A large selection of dresses will be available, with styles ranging from designer to modest. While you shop, also check out Gateway's collection of chic Jenny Yoo bridesmaid dresses, plus fashionable accessories and jewelry, including pieces by local designer Katie Waltman.

WHERE: Gateway Bridal, 178 South Rio Grande Street, Suite 150, Salt Lake City

WHEN: Friday, November 27 from 10 a.m.-6 p.m.