“You know, it wasn’t Ray-Ban that invented the original retro frame, it was actually Shuron,” says Caleb Flowers as he plucks a pair of Buddy Holly-style Shuron Sidewinder shades from a wood shelf inside Hathenbruck (136 Heber Ave, Ste 106, 435.962.0384, hathenbruck.com), his small but highly curated men’s boutique. Flowers’s knack for scouting authentic, stylish clothing and accessories from great American heritage brands like Shuron, Levis, Filson, and Red Wing (to name a few), plus his lifelong love of menswear and multiple stints in retail, prompted him to open Hathenbruck last December. Every hand-picked item in the shop has a story to tell, and Flowers loves telling it. Those Wolverine 1000 Mile Boots? They stepped on the scene in 1914 and are handmade in Michigan. That pair of Tellason jeans? They’re crafted of fabric from the country’s oldest working denim mill in North Carolina. “I want to educate consumers about how and where products are made,” he explains. “I want them to invest in quality and craftsmanship.”
Flowers is a big fan of Filson’s Red Label totes. The sturdy (and roomy) bags from the Seattle-based company are made of heavyweight canvas with thick vegan-leather straps—perfect for toting home local goods from the farmers’ market or packing up snacks, drinks, and a blanket for Deer Valley’s outdoor concerts. $110; available in indigo, white, and sage.
This season, take a page out of Flowers’s style book: “You can’t go wrong with anything nautical—stripes and shades of blue and indigo,” he says. Reach for classic silhouettes with contemporary twists, like Penfield’s floral-print shirt and polka-dot shorts (if you’re man enough, wear them together). Cuff those chinos or blue jeans—“Show some ankle!” encourages Flowers—and lace up a pair of low PF Flyers or oxfords. Top it all off with a good pair of shades: Flowers favors basic aviators or Shuron’s retro frames.