We live in an era where eating local is akin to gospel. But shopping local? Not so much. With the dawn of online Goliaths like Amazon and Zappos, and as big-box stores and corporate retailers continue to open up shop in small towns across the country, including here in Park City, local store owners are feeling the pinch. But Blaire Isleib and Kristen Doyon, proud Parkites and co-owners of Flight Boutique, hope to change all that with the launch of their “PC Native” campaign. Taking a cue from their farm-to-table predecessors, they hope to start a boutique-to-closet revolution. Their rallying cry? Shop local. Shop small. Support women-owned businesses. And put your money where your zip code is.
“For so long, Park City has been able to maintain a special charm because of all the stores on Main Street that are one of a kind,” explains Isleib. “It just felt more and more like Park City was losing a bit of that charm and small-town vibe. We wanted to remind people that they can support locally grown and women-owned business in their own community. And we love to let visitors know that they can pick up something unique at all of these local boutiques—something they can remember they found in Park City.”
Flight and other participating stores are sporting new window decals that read “Shop Local,” and store owners are using the hashtags #PCNative and #womenowned on their social media channels to create awareness and cohesiveness. “Our own little tribe,” as Isleib puts it. The campaign is open to all, and she encourages other local businesses to hop on the bandwagon if they haven’t already.
Check out our illustrated map to participating PC Native boutiques, and then shop to it!
ON MAIN STREET
1. Panache, 738 Main St, panachesunvalley.com/park-city/
Get your fashion fix at this stylish boutique offering designer denim, elevated daywear, and chic evening attire by both indie and European brands. This winter, splurge on a super-soft cashmere sweater or a pair of posh weatherproof boots.
2. Mountain Town Olive Oil, 613 Main St, mountaintownoliveoil.com
3. Mary Jane’s, 613 Main St, maryjanesshoes.com
What started as a shoe pop-up shop has grown into a beloved boutique complete with clothing, accessories, activewear, intimates, and, of course, shoes. Lots of them. This winter, check out Mary Jane’s exclusive debut of sustainable luxury coats and clothing from SLC-based Amall (that’s llama backwards).
4. Olive & Tweed, 608 Main St, oliveandtweed.com
5. Flight Boutique, 545 A Main St, flightclothingboutique.com
Isleib and Doyon opened Flight nearly 10 years ago. The shop offers cool, edgy, fashion-forward clothing and accessories in a range of prices for all ages, so both teens and moms—and everyone in between—can find something they love. This winter, shop some of their favorite trends, such as menswear, oversize suiting, ruffles, and tulle and organza pieces paired with cozy knits.
6. Park City Mercantile, 523 Main St
7. Prospect, 509 Main St
Current, classic, and functional women’s and men’s clothing are the name of the game at this hip boutique. But that’s not all: The space is also home to Billy’s Barber Shop, Land Juicery, and Pink Elephant Coffee. Buy a new shirt, get a shave, and sip fresh-pressed juice or a golden milk latte all in one fell swoop.
8. Gallery MAR, 436 Main St, gallerymar.com
9. Aura Spa, 405 Main St #B, auraspaforthespirit.com
OFF MAIN STREET
Don’t overlook these other local finds that are located off Main Street, but are also part of the PC Native campaign:
Baby NeeNee, 1400 Snow Creek Dr, babyneenee.com
The Barking Cat, 1708 Uinta Way, thebarkingcatparkcity.com
Joli, 1635 Redstone Center Dr, Ste 120, jolicollective.com
Root’d, 875 Iron Horse Dr, rootdhome.com
Splendor Beauty Emporium, 1674 Redstone Center Dr, Ste 115, shopsplendor.com
If you love all things makeup and skincare, you’ll be like a kid in a candy store in this pink-tinged beauty boutique/mini spa. Pop in to load up on Laura Mercier tinted moisturizer, Lalicious Sugar Scrub, and matcha lip balm, or book a hydrating facial, microneedling, or sugaring treatment (an alternative to waxing) at the in-store skin bar.
Wish, 1635 Redstone Center Dr, Ste 125, wishparkcity.com
Planning a shindig? Whether you’re hosting a birthday bash, margarita mixer, or a unicorn party, get your décor, favors, and more at this fun and festive boutique. Be sure to inquire about the custom balloon bar.
Whimsy Clothing, 1351 Kearns Blvd, Ste 130, whimsyclothing.com