Pillow Talk

Give your sofa a serious upgrade with Principal Design Co’s stylish accessories.

By Tessa R. Woolf December 5, 2022 Published in the Winter/Spring 2022-23 issue of Park City Magazine

Image: malissa mabey

What’s better than cozying up with a cashmere sweater on a cold, snowy day? Cozying up with cashmere pillows by Utah-based Principal Design Co ( Crafted from a blend of wool and cashmere, the richly hued pillows in this luxe but affordable collection are made to order and include a down or natural kapok fiber insert. And for an even more pleasing, seasonal texture, Principal’s soft and supremely pettable bouclé pillows are a smart addition to any sofa for the winter season.

Founder Hannah Olague studied surface and textile design at the Fashion Institute of Technology in New York and honed her skills working for a variety of design and retail clients before moving back to her native Utah and launching Principal Design Co. She’s passionate about craftsmanship and quality, but also cares deeply about conscious consumption, so in addition to her signature cashmere, bouclé, and linen collections, she also offers an upcycled pillow line featuring double-sided styles made from deadstock fabrics in a variety of colors and patterns.

But wait, there’s more: If you’re searching for truly unique pieces for your dwelling, customize your pillows using Principal’s online design studio—pick your pillow size, style, front and back fabrics, and trim. Then sit back, relax, and enjoy your plush new accessories.

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