When Sundance Film Festival swoops into town, it is not business as usual on Main Street—or virtually anywhere else in town. And we’re not just referring to the packed film screenings and buses. Local shops, galleries and restaurants rent out their spaces and marketing folks quickly transform them into lounges, suites and party venues for filmmakers, media, brands and celebrities. There are both official and unofficial attractions, some easily accessible and others not. Here is a sampling of some of the open-to-the-public fun to be had.
608 Main St., Park City; Through Friday, February 2, 2019
(Venue may be closed to the public if private events are scheduled)
Warm up with crafted coffee blends, plug into charging stations provided by AT&T and technology provided by Dell, and try your luck at entering a drawing for cool prizes. Of course, you can learn about the Sundance Institute’s work supporting independent artists or visit with the University of Utah Health Wellness Hub to enjoy a free chair massage, and recharge before your next film. Test your film knowledge and get a limited-edition pin and postcard from the Utah Film Commission and chat with WordPress.com and snap a photo of yourself with an inspiring and interactive mural created by an internationally known street artist.
Acura Festival Village
480 Swede Alley; Through Saturday, February 2, noon–6:00 p.m.
Returning as Presenting Sponsor for the ninth year, Acura let’s you take a seat in the NSX supercar or any of the entire lineup on display. Guests can capture Festival memories in the Acura winter wonderland photo booth and hear live daily programming on the Acura Stage, including industry and celebrity panels, and live music. Wrap up the day on the heated patio with Acura Hours, along with partner Stella Artois. Hot bevvies and phone charging stations are also on tap.
Canada Goose Basecamp
449 Main St.; Through January 29, noon–6:00 p.m.
Known as the unofficial jacket of film crews, Canada Goose invites you to warm up by trying on some of their coats. You may not walk out with new threads, but at least you can enjoy hot beverages, Wi-Fi, charging stations, and an interactive exhibit that showcases the company’s history in front of and behind the lens.
Chase Sapphire® on Main
573 Main St.; Through February 1
The public is welcome to check out a variety of activities, such as cooking and virtual reality demos. Pop in to sample food from around the country or watch the LA Times live film panel discussions with filmmakers and talent. Show off your Sapphire credit card for private admittance to parties, a dining concierge, and a lounge featuring a premium coffee bar from 11:00 a.m. to 2:00 p.m. and wine and beer tastings from 3:00 p.m. to 4:30 p.m. You can also pick up a commemorative 2019 Sundance Film Festival water bottle.
And should you be lucky enough to have credentials, be sure to check out…
Elks Building, 550 Main St. (2nd Floor), Park City; Through February 3
A casual meeting place and café designed to cultivate dialogue among filmmakers, industry leaders, and the press, where lively panel discussions and conversations occur on a range of current issues.
Kimball Art Center
1401 Kearns Blvd., Park City
Partner panels are open to all Festival credential holders and the general public as space allows. The Sundance Institute Talent Forum takes place from January 29 - 31.
268 Main St.; Through January 30
SundanceTV, the official television network of the 2019 Sundance Film Festival, opens the doors for daily panel conversations (at 1:00 p.m. and 3:00 p.m.) and private evening events like the Official Kick-Off Party, the third annual Yacht Rock Party, and a special storytelling event with The Moth. Public can wander in on the off hours for Wi-Fi and charging.
New Frontier Central
950 Iron horse Dr., Park City
This space used to be open to the public, but the rules have changed this year. The social and creative space showcases media installations, multimedia performances, transmedia experiences, panel discussions, and more.
(Of note: Tickets are required for the other New Frontier location at The Ray)
751 Main St.; Through February 1, 2019; 1:30 p.m.–6:00 p.m.
The venue showcases an eclectic mix of exceptional music makers handpicked by ASCAP. The space is tight and mostly standing room only, so it’s rare that non-credential holders get in.
No need to tempt you with the by-invitation-only shindigs—you’ll know them when you stumble across them. Keep your connections (and best cover stories) handy in order to shimmy your way past those velvet ropes… you never know.