Hometown: Kent, England
Family: Wife, Debra
Love of suds: It began in Cole’s home of England, where his family would visit local pubs. “Pubs in England are much more family-friendly than here,” says Cole. “Many of them have outdoor gardens where kids can roam and play.”
First sip of craft beer: Cole’s older brother Clive (by four years) was a home brewer, and Peter’s first craft beer came courtesy of his sibling. “He’s to blame for putting me on this path,” Cole says.
Why Utah? Cole was living in Los Angeles and had a friend who was an antiques dealer, traveled a lot, and knew the western states well. When he heard Cole was looking to move from LA, the friend gave him a list of places to visit—towns he might want to live in. One of them was Park City. “I’d never been to Park City or Utah before,” Cole says. “I just fell in love with the place.” He moved here shortly thereafter.
Favorite food & beer pairing: When mussels and frites are on the menu at Squatters, Cole enjoys them with a glass of Hell’s Keep Belgian-style strong ale.
Favorite Squatters beer: Although he notes that it’s a bit like naming your favorite child, Cole doesn’t hesitate in calling Squatters’ India Pale Ale (IPA) his favorite—not surprising, since it’s won numerous national and international awards in the very competitive IPA category.
Charity: Cole and his ever-growing Squatters team have built school playgrounds, hosted countless fundraisers, and donated to a large variety of charitable organizations. “We’ve been very fortunate with our success,” Cole says, “and we feel it’s important to give back to our community.”
Microbrews vs. macrobrews: “People used to say we were crazy to think that craft breweries could get even two percent of the American beer market,” Cole says. Yet today, craft brews represent between seven and eight percent of all the dollars spent on beer ... “but it’s still David versus Goliath,” Cole acknowledges.
The future: Cole says pale ales are making a comeback, along with wood-aged brews and “session” beers. “Increasingly, people are realizing how great a well-made, lower-alcohol session beer can be,” he asserts. “It’s nice to be able to have a couple of pints in a pub and still be able to ride your bike home.”