Vanessa Di Palma Wright, stylist and owner of Farasha (605 Main St, 435.649.3123, farashastyle.com), is sprucing up Park City’s casual, rugged image one Adolfo Sanchez sheer-paneled dress at a time.
'I’m a dress person—they’re easy,' says Wright. Her personal styling clients have Wright on speed dial for special events. 'They wouldn’t be caught dead showing up to an event in the same dress as someone else.'
Hot on the high heels of a successful marketing career, Wright launched Farasha in 2009 as a showroom to represent new and emerging designers. Pop-up shops in New York, Santa Monica, Palm Beach, and at the St. Regis Deer Valley followed, along with a retail location in Sun Valley and, most recently, a brick-and-mortar shop on Main Street.
“The Farasha shopper is sophisticated, travels frequently, and appreciates fashion,” Wright says.
The racks at Farasha are flush with Wright’s rotating roster of handpicked designers from around the world. Think chic Chanel-like skirt suits by Spain’s Oky-Coky, bold sterling silver jewelry by Greece’s Konstantino, and funky leather vests and trench coats by France’s Rotten Banana.
But home is where the heart is, and Wright loves spreading the word about Utah talent. Farasha stocks one-of-a-kind pieces from local design stars, including Zoe Zoberski, Sophie St. Claire, Heggy Gonzalez, and Collarbone Jewelry.