If you spot a celebrity sporting a cowboy hat on the streets of Park City, Vail, or Jackson Hole, there’s a good chance they bought it at Kemo Sabe. The luxury Western apparel brand opened its flagship boutique in Aspen in 1990, and in the decades since it has expanded to five more locations and garnered a Hollywood fanbase along the way, including Beyoncé, Post Malone, Kyle Richards, and more.

Step inside Kemo Sabe’s spacious Main Street location, which opened in the summer of 2023, and you’ll immediately understand the appeal. You’re greeted by a large wall adorned with hats in an array of rainbow hues. Beyond, shelves of handmade boots in leather and exotic skins beckon, all lined up and ready for a two-step. Racks of Lindsey Thornburg cloaks, made from unnapped Pendleton blankets, beg to be worn—the style made famous by fictional character Beth Dutton on the hit TV show Yellowstone—while the glint of polished belt buckles, artisan-made knives, and vintage silver-and-turquoise jewelry catches your eye. It’s like being a kid in a candy store, but in this case, the sugar is Western accessories.

All Kemo Sabe’s hats are distressed and one-of-a-kind, accented with studs and stitching. They’re all made in the United States from rabbit fur or a blend of rabbit and beaver fur, and prices range from $350 to $1,400 (and up), depending on your chosen style and customization. After a hat is steamed and shaped to fit your head, the fun part begins—at the hat bar. Brand your new cap with letters, numbers, symbols, or a custom logo, and jazz it up with bands, pins, and feathers. “It’s like Build-a-Bear for adults,” says General Manager Lindsay Perez.

But that’s not the only bar inside the boutique. Through a secret door, marked by a large Stephen Wilson Studio collage made from repurposed Hermès boxes and scarves depicting a pink pony, is the Kemo Sabe speakeasy (hence the speakeasy’s moniker, the “Pink Pony Club”—cue the Chappell Roan). Belly up to the bar and order a Lone Ranger, made with tequila and rosé prosecco, a nod to the brand’s namesake; the term “kemosabe” was popularized by the character Tonto in The Lone Ranger radio and TV shows.

Make yourself at home in the intimate bar, decorated with a disco ball, neon signs, guitars, Western album covers, and even merchandise so you can shop while you sip. The if-you-know-you-know watering hole (and now you know) is open to the public year-round, seven days a week, but hours vary depending on the season. Giddy up!