Sien + Co’s Alex Gibson Weaves Her Dreams into Reality

What started as a small knitwear brand has grown into a home decor business favored by celebrities.

By Tessa Woolf December 23, 2020 Published in the Winter/Spring 2021 issue of Park City Magazine

Sien + Co founder Alex Gibson pictured with the women she works with in Peru

Sien + Co founder Alex Gibson pictured with the women she works with in Peru

While the past year has brought many surprising changes to our lives, in the case of Alex Gibson, founder of Park City–based Sien + Co, some of the changes have been a good thing. Since launching her knitwear brand in 2015—following a fortuitous trip with her daughter to Nepal, where the duo spent time with a group of female artisans—Sien + Co has grown from a boutique company offering handknit pillows, sweaters, and beanies to a full-blown home decor business and textile design studio. Today, the collection includes everything from Sien + Co’s signature handwoven pillows to outdoor fabrics, floor cushions, and custom rugs.

Handwoven throws, pillows, and floor cushions are among Sien + Co’s offerings.

Handwoven throws, pillows, and floor cushions are among Sien + Co’s offerings.

Given the love and style that Gibson weaves into her designs, it’s no surprise her knits have been a hit with Hollywood, including Goop goddess Gywneth Paltrow. Gibson’s work has also caught the eye of talented interior designers, including Park City’s Hudson + Bloum, California-based Amber Interiors, Chicago celebrity Nate Berkus, and other renowned AD100 firms whose work is frequently featured in the pages of Architectural Digest.

“Residential has completely exploded,” says Gibson. “All of our sales have gone to interior designers who are doing residential projects over the past six months. We were lucky to be in an industry that benefited from everybody sitting at home: we put our heads down and started designing a bunch of new stuff.”

Back in 2018, Gibson partnered with Sunbrella to launch an exclusive collection of performance fabrics. That partnership led to posh hospitality projects both near and far, with the likes of The Lodge at Blue Sky by Auberge Resorts in Wanship, Utah; the Ritz-Carlton Costa Rica; Celebrity Edge Luxury Cruises, in tandem with Nate Berkus; and many more. Some of these projects have been paused due to the pandemic, says Gibson, but they’re finally picking up speed again.

Gibson typically travels to Peru and Argentina several times a year to get inspired and work with a close-knit group of female designers and artisans. And while this last year may have clipped her travel wings, she’s showing no signs of slowing down: She’s exploring a potential travel series for television, and she’s working on a smaller line of Sien + Co items like oven mitts and hand towels. “We know our product is expensive, so we’re trying to bring in some other items and a variety of price points,” she explains.

As the Sien + Co brand has grown, so has its office space—Gibson and her husband, Brendan (who works alongside her), recently moved into a large warehouse and showroom located on the outskirts of Park City. They also have a small Sien + Co storefront located on Main Street. “It’s crazy to think I started out making beanies and now I’m making fabrics for hotels,” muses Gibson. It just goes to show, you never know what the future holds.

A peek inside Sien + Co’s design studio

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