Growing up on a farm in Wisconsin, Christian Schauf learned at a young age how to be prepared for anything. It wasn’t until he got stuck in gridlock traffic in Southern California that he had a realization: the average person does not have the tools to survive most emergencies.   

Within months, Schauf produced Uncharted Supply Company’s first product—the Seventy2 Survival System, a nod to the statistic that 95 percent of all survival situations are solved in 72 hours. With recommendations from mountain survival guides, first responders, and members of US Special Forces, he built an innovative emergency kit containing more than 30 multifunctional items. A 3-in-1 radio provides light and charges your phone; the waterproof shell doubles as a flotation device; and even the bag’s insert, which features easy step-by-step directions, can be used as a splint or snowshoes.

A successful 2016 Indiegogo campaign and 2017 appearance on Shark Tank solidified the company’s legitimacy, garnering attention (and backing) from major investor the Chernin Group. Shortly after launching, Schauf moved from LA to his dream locale. “Park City’s backcountry allows us to test new products, create great content, and enjoy the small-town support that you’d get nowhere else,” he says.

Schauf’s Survival Tips

Be prepared.

“You should always know the forecast and the terrain, let someone know your plans, and carry enough supplies to get you through if an accident does happen.”

Learn from the best.

“This town is full of experts who are more than happy to educate, equip, or guide you through new zones.”

Take your time.

“When emergencies strike, adrenaline spikes and people often make a situation worse. As my mountain guide friends like to say, ‘slow is smooth and smooth is fast.’”